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Sydney Secures Historic Annual South by Southwest Event

Sydney will be the centre of the music, screen, gaming and tech world as host of the first South by Southwest® (SXSW®) outside North America from 15–22 October 2023.


The NSW Government through its tourism and major events agency, Destination NSW, has secured a new annual SXSW event for the Asia Pacific from next year, which will be the first time in its 36-year history that the iconic futurist conference and festival of creativity will take place annually outside of its North American origins.


Minister for Enterprise, Investment and Trade, Minister for Tourism and Sport and Minister for Western Sydney Stuart Ayres said Sydney was the ideal choice as host city for the annual Asia Pacific instalment of SXSW.


“SXSW Sydney is the biggest event to come to Australia since Vivid,” Mr Ayres said.


“Sydney is the economic and leisure gateway to Australia and a leader in tech innovation, with a global reputation for hosting major international events that capture the world’s attention.


“SXSW Sydney will provide significant benefits for the NSW visitor economy, with unparalleled networking opportunities to advance our tech and creative industries.


“The very best of the creative and tech industries in the Asia Pacific will be on display during SXSW Sydney, while also drawing thousands of people from around the world to enjoy our spectacular Harbour City.


“It will put a spotlight on Sydney as the major events and creative industries capital of the Asia Pacific, as well as being its premier business and lifestyle destination.”


CEO of TEG Geoff Jones, the event producer for SXSW Sydney, said the event would bring together the most significant group of thinkers, creators and innovators ever seen in Sydney at one time.


“This is the Olympics of events for the creator industries and SXSW Sydney will highlight what’s next in culture, music, screen, gaming, tech and innovation,” Mr Jones said.


“The city will come alive with over 1000 experiences including keynote speakers, inspiring panels and summits, live gaming sessions, screenings, product demonstrations, artists performances and countless opportunities to network at parties and dedicated events.”


SXSW Sydney will be a must-attend event for those seeking to shape and discover future trends, emerging technology and access unrivalled networking opportunities.


To register your interest in SXSW Sydney, visit



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Stuart Ayres - Member for Penrith

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