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Nsw Products Help Pave New Silk Road to China

The NSW Government will support NSW companies to attend the world’s largest trade show in China this week, selling their products and tapping into lucrative business opportunities in the vast Chinese consumer market.  

Minister for Jobs, Investment, Tourism and Western Sydney and Minister for Trade and Industry Stuart Ayres said delegates from 180 countries will be at the China International Import Expo in Shanghai, where 3,000 companies, including over 40 from NSW, are exhibiting everything from meat, milk and wine to health supplements and skincare products.

“The China International Import Expo is a great example of China’s new ‘Silk Road’ opening up massive trade opportunities for the world’s exporters including NSW businesses,” Mr Ayres said.

“The expo covers 500,000 square metres and will attract over 150,000 domestic and foreign purchasers including some of China’s biggest buyers like Suning, Alibaba and

“Despite the harsh conditions brought on by drought, bushfires, floods and COVID-19, NSW’s resilient agricultural sector remains a highly productive and reliable source of food that Chinese importers and consumers can access. China is home to over a quarter of our state’s total exports”.

“NSW’s global reputation for clean, reliable and high-quality products has led to growing demand for our foods, beverages and consumer goods from China’s increasingly sophisticated middle-class consumers.”

The CIIE 2021 will feature six exhibition themes: Food & Agricultural Products, Medical Equipment & Health Care Products, Technical Equipment, Automobile, Trade in Service and Lifestyles.

Blackmores, Australia’s leading natural health company, has been an exhibitor at every CIIE since it was established in 2018. Blackmores CEO Mr Alastair Symington said the Expo is an excellent platform to showcase the company’s products to governments, customers and Chinese consumers.

“We are excited to be participating in the fourth annual CIIE. Blackmores is committed to further expanding our natural health footprint in China and bringing more quality products to Chinese consumers,” Mr Symington said.

In 2021, Blackmores will also join the CIIE “Future Clinic” programme, led by the Chinese Government, which will highlight the future development in the field of life and health driven by science and technology.

For NSW companies looking to reach new customers in international markets please visit

For more information on the CIIE visit


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Stuart Ayres - Member for Penrith

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