The NSW Government has partnered with the Australian Turf Club (ATC) for the esteemed Everest Carnival to create new opportunities to promote NSW and Sydney as the leading destination for major events and lifestyle experiences.
Minister for Jobs, Investment, Tourism and Western Sydney Stuart Ayres announced the partnership between the NSW Government and the ATC today at the 2020 Everest Carnival launch.
“The Everest is now undisputedly a signature event on the Sydney calendar and the partnership between Destination NSW and ATC will ensure the prestige, energy and excitement of Everest Carnival is a magnet for locals and visitors,” Minister Ayres said.
“Whether someone is visiting from the regions or interstate to attend, or they’re a local enjoying some retail therapy and hospitality or even watching the races at home, these activities increase Sydney’s reputation as Australia’s premier events and lifestyle destination and provide a boost to our visitor economy.”
The partnership includes a collaborative media program showcasing the Everest Carnival and the flagship Everest race to prospective attendees, content on Sydney.com, social media and the inclusion of Sydney vignettes across ATC channels.
The seven-week Everest Carnival will be held from 19 September to 31 October at Royal Randwick and Rosehill Gardens, and features the world’s richest turf race, the $15 million The TAB Everest on 17 October.
The Everest Carnival is anticipated to be seen by over 9.5 million viewers across Australia via broadcasts on Channel 7 and Sky Racing and in over 66 countries internationally via the Carnival’s broadcast partners.
Minister for Better Regulation and Minister responsible for racing, Kevin Anderson, congratulated the ATC and Racing NSW for their work in navigating the industry through the incredible difficulties of COVID-19.
“Today’s event is more than just a launch of the word-class Everest Carnival; it is a celebration of the incredible shape our state’s thoroughbred racing industry is in despite the challenges of this unprecedented pandemic,” Mr Anderson said.
“In just a few short years, The Everest has succeeded in taking Sydney Spring racing to the world, and this year will be no different with a massive global audience expected to tune in to what has become one of the world’s great races.”
ATC Chairman Matthew McGrath said he looked forward to an exhilarating and COVID-safe event for racegoers to enjoy this spring.
“The Australian Turf Club is incredibly excited to be hosting the 2020 Everest Carnival with spectators in a COVID Safe environment to see some of the world’s best horses, jockeys and trainers compete at Australia’s world-class racing, hospitality and entertainment venues Royal Randwick and Rosehill Gardens,” Mr McGrath said.
“We are particularly pleased to be announcing this new partnership with the NSW Government through Destination NSW, to help strengthen Sydney tourism, and showcase everything this wonderful city has to offer, including a day at the races.”
The partnership reinforces Destination NSW’s commitment to driving visitation and growth in tourism expenditure in Sydney as part of the Government’s tourism recovery program.
Everest Carnival patrons will be tested on arrival with temperature scanning equipment, hand sanitizer will be available at all venues and routine cleaning of all venues will occur during race and non-race days. Attendees are reminded to observe NSW Health advice www.nsw.gov.au/covid-19
Find out more about Everest Carnival: www.sydney.com/destinations/sydney/sydney-east/randwick/events/the-tab-everest-the-worlds-richest-race-turf