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Landmark Music and Technology Festival for Western Sydney

A new and innovative music and technology festival has been announced for Western Sydney in Autumn 2022, and expressions of interest are now open for producers and promoters to hold live music events during the festival.

The inaugural Sound West Technology and Music Festival, which includes live music performances and an industry conference, has been created through a partnership between the NSW Government via Destination NSW, City of Parramatta, Western Sydney Business Connection and Western Sydney Business Chamber.

Sound West will deliver a key recommendation from the NSW Government’s Western Sydney Visitor Economy Strategy which aims to grow the overnight visitor economy through nine strategic directions including major events such as Sound West.

Minister for Jobs, Investment, Tourism and Western Sydney Stuart Ayres said the event would highlight the unique talent and development of the region.

“This region is going from strength to strength through industry development, investment in research and innovation, and a rich cultural foundation that makes for a dynamic city to live, work, visit and host events,” Mr Ayres said.

“Sydney has established itself as a hub of creative industries in the Asia-Pacific region, largely through the delivery of incredible events such as Vivid Sydney, ARIA Awards and Semi Permanent, and Sound West stands in good stead on the State’s 2022 event calendar.

“This initiative demonstrates the benefit of Government and industry partnering to create new opportunities and drive the recovery and growth of the State’s visitor economy.”

The Festival will take place in Parramatta from Wednesday 30 March to Sunday 3 April 2022.

Member for Parramatta Geoff Lee said Sound West would showcase the city’s DNA.

“Parramatta is an exciting city that fosters innovation, experimentation and a strong sense of community – Sound West will build on these pillars to put Parramatta in the national and global spotlight,” Dr Lee said.

“Sound West will bring together brilliant minds, industry leaders and music enthusiasts to share ideas, network and enjoy the creativity of home-grown artists.”

Celebrated Australian Paralympian and speaker – NEC Ambassador Dylan Alcott OAM – together with hip-hop rising star L-Fresh The LION, will speak at the Australian-first festival.

The event will provide young creators and professionals in technology and music, the opportunity to explore potential career pathways via keynote addresses, workshops, panels and interactive sessions. The live performances will feature local, emerging and established artists.

Joining the partner and collaborator line up for 2022 are NEC Australia,  The Edge (ARN), SAE Creative Media Institute, APRA AMCOS, Tik Tok, Universal, Warner Music, Shopify, Live Nation in addition to host of media outlets.

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Stuart Ayres - Member for Penrith

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