The NSW Government today announced its support for Australia’s premier fashion event – Afterpay Australian Fashion Week – for a further two years in 2022 and 2023.
This partnership will help cement Sydney’s position as the creative industries hub of the Asia Pacific and a global capital of style.
To be held at Sydney’s iconic Carriageworks from 9-13 May 2022, the event program will include dozens of runway shows, industry and consumer events, as well as virtual showrooms and a digital streaming platform to connect Australian designers with the world’s leading buyers, media and consumer audiences.
Minister for Jobs, Investment, Tourism and Western Sydney and Minister for Trade and Industry Stuart Ayres said Sydney and Afterpay Australian Fashion Week were a perfect fit as an event and city that celebrates creativity, innovation and progress.
“Afterpay Australian Fashion Week supports our creative industries that have been hard-hit by the COVID-19 pandemic by driving job growth and increasing wholesale and export opportunities for Australian designers,”
“The Government’s support for this event aligns with our NSW Visitor Economy Strategy 2030 to position Sydney as the events capital of the Asia Pacific.”
Organisers IMG have evolved Afterpay Australian Fashion Week from a trade-focused event to a consumer-integrated spectacular.
IMG Vice President-Managing Director of IMG Fashion Events and Properties, Asia-Pacific Natalie Xenita said AAFW had gone from strength to strength.
“Our 2022 event will be more innovative than ever, to cater to audiences around the globe. Our streaming platform will be complemented by a digital showroom, which will allow Australian designers to sell their collections directly to international buyers,” said Ms Xenita.
“Afterpay Australian Fashion Week is a vital support for the Australian fashion industry’s recovery and future growth.”